Customer segment model with the purchase recency, frequency and monetary amount
This paper utilizes customer transaction data to segment customers based on their purchase recency, frequency, and monetary amount. By employing an empirical approach, a stochastic model is proposed to predict customer segmentation into categories such as new, active, potential, and lost. The model...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2025-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2025/0354-34712502113H.pdf |
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