A COGNITIVE-AXIOLOGICAL APPROACH TO PRINT ECO-ADVERTISEMENTS IN THE ECONOMIST: THE ENERGY SECTOR UNDER SCRUTINY
In this paper we intend to map out some of the dominant values in print advertisements announcing different types of environmentally friendly products and services from energy (oil, electricity, etc.) and heavy industry corporations. We will analyse the qualities and values explicitly linked to ecol...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitat Politècnica de València
2009-10-01
|
| Series: | Revista de Lingüística y Lenguas Aplicadas |
| Subjects: | |
| Online Access: | https://ojs.upv.es/index.php/rdlyla/article/view/735 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|