Analysis of the Marketing Strategy for Siam Orange (Citrus nobilis) Seedlings at UD Mapan Hortikultura Using SWOT Method
This study was conducted to identify the strengths and weaknesses (internal environment), opportunities and threats (external environment), and to formulate an appropriate marketing strategy for Siam orange seedlings. The SWOT (Strengths, Weaknesses, Opportunities, and Threats) method was used to a...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Politeknik Negeri Jember
2024-12-01
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| Series: | Jurnal Manajemen Agribisnis dan Agroindustri |
| Subjects: | |
| Online Access: | https://jmaa.polije.ac.id/index.php/journal/article/view/98 |
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