The Influence of Social Media Marketing, Price Discount, and Online Customer Review on Purchase Intention of Skintific Products on Shopee Live

The Influence of Social Media Marketing, Price Discount, and Online Customer Review on Purchase Intention of Skintific Products on Shopee Live

This study aims to determine the influence of social media marketing, price discounts, and online customer reviews on the purchase intention of Skintific products on Shopee Live. This study uses a quantitative approach with sample selection using purposive and non-probability sampling techniques. D...

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Bibliographic Details
Main Authors: Bernice Darros Jennedy, Haris Maupa
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-05-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Social Media Marketing
Price Discount
Online Customer Review
Purchase Intention
Shopee Live
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/7173
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https://e-journal.uac.ac.id/index.php/iijse/article/view/7173

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