MARKETING STRATEGIES FOR ROMANIAN TRADITIONAL PRODUCTS
The article presents the main agro-food marketing strategies (product, price, placement, promotion) based on two researches (qualitative among producers and key decision makers, and quantitative among urban consumers) in South Muntenia Region. The main objective of the research was to determine the...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Agricultural Sciences and Veterinary Medicine, Bucharest
2018-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.18_2/Art12.pdf |
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