THE MECHANISM OF ORGANIZATIONAL CULTURE TRANSFORMATION IN INNOVATION COMPETITIVE ADVANTAGE FOR INTERNATIONAL BUSINESS STRUCTURES

THE MECHANISM OF ORGANIZATIONAL CULTURE TRANSFORMATION IN INNOVATION COMPETITIVE ADVANTAGE FOR INTERNATIONAL BUSINESS STRUCTURES

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Throughout article authors give algorithm of organizational culture diagnostic testing of the Hyundai Glovis Russia company, features and difficulties of her cross-cultural environment. Within research the corporate culture and history of the Hyundai Glovis Russia company is analysed. Besides, syste...

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Bibliographic Details
Main Authors: Lidia S. Leontieva, Svetlana M. Maksimova, Olga V. Sitnik
Format: Article
Language:Russian
Published: Plekhanov Russian University of Economics 2016-08-01
Series:Статистика и экономика
Subjects:
организационная культура
конкурентоспособность
кросс-культурные ресурсы
междуна родные предпринимательские струк туры
повышение эффективности деятельности компании
organizational culture
innova tive advantages
competitiveness
cross-cultural resources
international enterprise structures
increase of efficiency of activity of the company
Online Access:https://statecon.rea.ru/jour/article/view/820
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