MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING”
This study deals with multimodal analysis of a printed advertisement “Burger King”. The objective of the study is to find out the general structure of Burger King printed advertisement, identifying with multimodal analysis. The source of data is visual or printed advertisement of Burger King that ca...
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| Format: | Article |
| Language: | English |
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Universitas PGRI Sumatera Barat
2024-03-01
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| Series: | Tell-us Journal |
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| Online Access: | https://ejournal.upgrisba.ac.id/index.php/tell-us/article/view/7948 |
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| _version_ | 1849735442507759616 |
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| author | Bambang Nur Alamsyah Lubis Asnawi Asnawi |
| author_facet | Bambang Nur Alamsyah Lubis Asnawi Asnawi |
| author_sort | Bambang Nur Alamsyah Lubis |
| collection | DOAJ |
| description | This study deals with multimodal analysis of a printed advertisement “Burger King”. The objective of the study is to find out the general structure of Burger King printed advertisement, identifying with multimodal analysis. The source of data is visual or printed advertisement of Burger King that can be found in internet or public area. The data of the research is the content of printed advertisement that focus on kinds of advertisement structure. The reseach design is descriptive qualitative research design. The result of this reeach, there are not all general structure of advertisement by Cheong theory occur in the printed advertisement “Burger King”. |
| format | Article |
| id | doaj-art-150fe069d7ce463aaffa41eb0f599783 |
| institution | DOAJ |
| issn | 2442-7608 2502-7468 |
| language | English |
| publishDate | 2024-03-01 |
| publisher | Universitas PGRI Sumatera Barat |
| record_format | Article |
| series | Tell-us Journal |
| spelling | doaj-art-150fe069d7ce463aaffa41eb0f5997832025-08-20T03:07:34ZengUniversitas PGRI Sumatera BaratTell-us Journal2442-76082502-74682024-03-0110116617910.22202/tus.2024.v1i1.79482646MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING”Bambang Nur Alamsyah Lubis0Asnawi Asnawi1UNIVERSITAS MUHAMMADIYAH SUMATERA UTARAUniversitas Muslim Nusantara Al-Washliyah MedanThis study deals with multimodal analysis of a printed advertisement “Burger King”. The objective of the study is to find out the general structure of Burger King printed advertisement, identifying with multimodal analysis. The source of data is visual or printed advertisement of Burger King that can be found in internet or public area. The data of the research is the content of printed advertisement that focus on kinds of advertisement structure. The reseach design is descriptive qualitative research design. The result of this reeach, there are not all general structure of advertisement by Cheong theory occur in the printed advertisement “Burger King”.https://ejournal.upgrisba.ac.id/index.php/tell-us/article/view/7948advertisementgeneral structuremultimodal analysis |
| spellingShingle | Bambang Nur Alamsyah Lubis Asnawi Asnawi MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” Tell-us Journal advertisement general structure multimodal analysis |
| title | MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” |
| title_full | MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” |
| title_fullStr | MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” |
| title_full_unstemmed | MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” |
| title_short | MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING” |
| title_sort | multimodal analysis of a printed advertisement burger king |
| topic | advertisement general structure multimodal analysis |
| url | https://ejournal.upgrisba.ac.id/index.php/tell-us/article/view/7948 |
| work_keys_str_mv | AT bambangnuralamsyahlubis multimodalanalysisofaprintedadvertisementburgerking AT asnawiasnawi multimodalanalysisofaprintedadvertisementburgerking |