MULTIMODAL ANALYSIS OF A PRINTED ADVERTISEMENT “BURGER KING”

This study deals with multimodal analysis of a printed advertisement “Burger King”. The objective of the study is to find out the general structure of Burger King printed advertisement, identifying with multimodal analysis. The source of data is visual or printed advertisement of Burger King that ca...

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Bibliographic Details
Main Authors: Bambang Nur Alamsyah Lubis, Asnawi Asnawi
Format: Article
Language:English
Published: Universitas PGRI Sumatera Barat 2024-03-01
Series:Tell-us Journal
Subjects:
Online Access:https://ejournal.upgrisba.ac.id/index.php/tell-us/article/view/7948
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