Typographic Strategies for Reflecting a Brand's Personality Across Different Industrial Sectors (English version)

The objective of this article is to explore how typographic strategies can reflect a brand's personality across different industrial sectors through a literature review and qualitative analysis. The research highlights the crucial role of typography in creating a strong and coherent visual ide...

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Bibliographic Details
Main Author: Mercedes Quispillo Parra
Format: Article
Language:English
Published: FADCOM, Facultad de Arte, Diseño y Comunicación Audiovisual 2025-01-01
Series:Ñawi: Arte, Diseño y Comunicación
Subjects:
Online Access:https://nawi.espol.edu.ec/index.php/nawi/article/view/1207
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