How Do Consumers Trust and Accept AI Agents? An Extended Theoretical Framework and Empirical Evidence
With the rapid development of generative artificial intelligence (AI), AI agents are evolving into “intelligent partners” integrated into various consumer scenarios, posing new challenges to conventional consumer decision-making processes and perceptions. However, the mechanisms through which consum...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-03-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/15/3/337 |
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