How Do Consumers Trust and Accept AI Agents? An Extended Theoretical Framework and Empirical Evidence

With the rapid development of generative artificial intelligence (AI), AI agents are evolving into “intelligent partners” integrated into various consumer scenarios, posing new challenges to conventional consumer decision-making processes and perceptions. However, the mechanisms through which consum...

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Bibliographic Details
Main Authors: Xue Zhao, Weitao You, Ziqing Zheng, Shuhui Shi, Yinyu Lu, Lingyun Sun
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Behavioral Sciences
Subjects:
Online Access:https://www.mdpi.com/2076-328X/15/3/337
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