Gacha Addiction and In-App Purchases: A Study on Genshin Impact Players in Indonesia
The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analy...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Udayana
2025-02-01
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| Series: | Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan |
| Online Access: | https://ojs.unud.ac.id/index.php/jmbk/article/view/114011 |
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