The Influence of Tiktok Live Streaming and Content Marketing on Intention to Purchase Streetwear Products
This study analyzes the effect of TikTok live streaming and content marketing on purchase intention. Using a quantitative approach, data were collected through a survey of 150 consumers who actively watching content and live streams on TikTok. The results show that both TikTok live streaming and co...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas KH Abdul Chalim, Prodi Ekonomi Syariah
2025-04-01
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| Series: | Indonesian Interdisciplinary Journal of Sharia Economics |
| Subjects: | |
| Online Access: | https://e-journal.uac.ac.id/index.php/iijse/article/view/6233 |
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