PHARMACEUTICAL MARKETING MANAGEMENT IN INDIA
Abstract: In order to identify key tactics and their gaps, the researcher self-designed questionnaire responses from 80 respondents (who either work at manging level in a pharmaceutical company or own their own firm) on Google through convenience sampling across several areas in India. Additiona...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tehran University of Medical Sciences
2024-10-01
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| Series: | Journal of Pharmacoeconomics and Pharmaceutical Management |
| Subjects: | |
| Online Access: | https://jppm.tums.ac.ir/index.php/jppm/article/view/224 |
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