PHARMACEUTICAL MARKETING MANAGEMENT IN INDIA

Abstract: In order to identify key tactics and their gaps, the researcher self-designed questionnaire responses from 80 respondents (who either work at manging level in a pharmaceutical company or own their own firm) on Google through convenience sampling across several areas in India. Additiona...

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Bibliographic Details
Main Author: SYED SAIF SAIF IMAM
Format: Article
Language:English
Published: Tehran University of Medical Sciences 2024-10-01
Series:Journal of Pharmacoeconomics and Pharmaceutical Management
Subjects:
Online Access:https://jppm.tums.ac.ir/index.php/jppm/article/view/224
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