PHARMACEUTICAL MARKETING MANAGEMENT IN INDIA
Abstract: In order to identify key tactics and their gaps, the researcher self-designed questionnaire responses from 80 respondents (who either work at manging level in a pharmaceutical company or own their own firm) on Google through convenience sampling across several areas in India. Additiona...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Tehran University of Medical Sciences
2024-10-01
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| Series: | Journal of Pharmacoeconomics and Pharmaceutical Management |
| Subjects: | |
| Online Access: | https://jppm.tums.ac.ir/index.php/jppm/article/view/224 |
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| Summary: | Abstract:
In order to identify key tactics and their gaps, the researcher self-designed questionnaire responses from 80 respondents (who either work at manging level in a pharmaceutical company or own their own firm) on Google through convenience sampling across several areas in India. Additionally, the researcher solicited consumer input on marketing assistance, strategies, and tools. We are going to present a research on how pharmaceutical firms' marketing tactics change over time as they transition from one to other. It will additionally shine light on the many marketing techniques and tools that pharmaceutical businesses use.
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| ISSN: | 2383-4498 |