Mapping of consumer satisfaction and analysis of the level of importance of travel components and service quality in travel companies that use bus transportation

Mapping of consumer satisfaction and analysis of the level of importance of travel components and service quality in travel companies that use bus transportation

The number of tourism journeys conducted via bus has shown a steady increase over time. This growth is supported by improved accessibility between regions due to road infrastructure development and heightened consumer demand for bus-based tourism. This study aims to analyze the influence of service...

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Bibliographic Details
Main Authors: Bambang Hengky Rainanto, Suci Sri Utami Sutjipto, Pingky Dezar Zulkarnain, Ales Sandra Filpina Nubatonis, Fransisca Givanya Pamela, Abdul Talib Bon, Jonathan van Melle, Bambang Rudyanto
Format: Article
Language:Indonesian
Published: Universitas Merdeka Malang 2025-07-01
Series:Jurnal Pariwisata Pesona
Subjects:
consumer satisfaction
importance performance analysis
service quality
travel company
travel components
Online Access:https://jurnal.unmer.ac.id/index.php/jpp/article/view/15172
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https://jurnal.unmer.ac.id/index.php/jpp/article/view/15172

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