SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT
Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising. This research aims to analyze the semiotic typography compon...
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Main Authors: | Yuda Suryasa Sjaerodji, Desi Indrawati |
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Format: | Article |
Language: | English |
Published: |
English Literature Department, Universitas Bangka Belitung
2022-03-01
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Series: | Lire Journal |
Subjects: | |
Online Access: | https://lirejournal.ubb.ac.id/index.php/LRJ/article/view/136 |
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