SEMIOTIC ANALYSIS OF TYPOGRAPHY IN APPLE VIRTUAL ADVERTISEMENT

Nowadays, the format of digital technology allows advertisers to include virtual advertisements such as brand names and logos into YouTube channels. Additionally, those parts have become a marketing strategy technique through advertising. This research aims to analyze the semiotic typography compon...

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Bibliographic Details
Main Authors: Yuda Suryasa Sjaerodji, Desi Indrawati
Format: Article
Language:English
Published: English Literature Department, Universitas Bangka Belitung 2022-03-01
Series:Lire Journal
Subjects:
Online Access:https://lirejournal.ubb.ac.id/index.php/LRJ/article/view/136
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