Transmedia Migration of Squid Game, from Netflix to Bilibili, by Chinese Fan Communities: A Digital Ethnographic Study
Although fan cultures highlighting active audience engagement is prevalent in East Asia, the process and impact of such engagement have not been thoroughly explored in the literature. This study adopted a digital ethnographic approach to examine the fan-driven migration of the Korean television seri...
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| Format: | Article |
| Language: | English |
| Published: |
Michigan Publishing
2024-12-01
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| Series: | Global Storytelling |
| Subjects: | |
| Online Access: | https://journals.publishing.umich.edu/gs/article/id/5761/ |
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