The Impact of Industry-University Collaboration on Enhancing Product Attractiveness for Iranian Consumers

ObjectiveCollaboration between industry and academia is a significant and intriguing topic within Iran's academic and industrial spheres. A key reason for its importance lies in the potential for industries to leverage the scientific expertise and resources of universities. However, an importan...

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Bibliographic Details
Main Authors: Amin Attari, Hossein Ashoori
Format: Article
Language:fas
Published: University of Tehran 2024-12-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_100255_d5c0bcfe72d7a6565996746fe72e62e7.pdf
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