Optimizing Customer Experience by Exploiting Real-Time Data Generated by IoT and Leveraging Distributed Web Systems in CRM Systems
Integrating smart devices from the Internet of Things (IoT) with Customer Relationship Management (CRM) systems presents significant opportunities for enhancing customer experience through real-time data utilization. This article explores the technological frameworks and practical solutions for achi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-04-01
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| Series: | IoT |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2624-831X/6/2/24 |
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