Optimizing Customer Experience by Exploiting Real-Time Data Generated by IoT and Leveraging Distributed Web Systems in CRM Systems

Optimizing Customer Experience by Exploiting Real-Time Data Generated by IoT and Leveraging Distributed Web Systems in CRM Systems

Integrating smart devices from the Internet of Things (IoT) with Customer Relationship Management (CRM) systems presents significant opportunities for enhancing customer experience through real-time data utilization. This article explores the technological frameworks and practical solutions for achi...

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Bibliographic Details
Main Authors: Marian Ileana, Pavel Petrov, Vassil Milev
Format: Article
Language:English
Published: MDPI AG 2025-04-01
Series:IoT
Subjects:
integrating
distributed Web systems
CRM platforms
optimizing
user experience
business efficiency
Online Access:https://www.mdpi.com/2624-831X/6/2/24
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