How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

How do strategic attributes of electronic commerce impel the perceived value and electronic loyalty of online food delivery applications (OFDAs)

Purpose – This study aims to investigate the different attributes of electronic commerce (e-commerce) that determine perceived value and electronic loyalty (e-loyalty) among consumers of online food delivery applications (OFDAs). In this globalized world and competitive environment, e-commerce dema...

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Bibliographic Details
Main Authors: Muhammad Asif Zaheer, Tanveer Muhammad Anwar, Zoia Khan, Muhammad Ali Raza, Hira Hafeez
Format: Article
Language:English
Published: Emerald Publishing 2024-08-01
Series:Journal of Innovative Digital Transformation
Subjects:
E-commerce
Perceived value
E-loyalty
OFDAs
UTAUT
TAM
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JIDT-10-2023-0025/full/pdf
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https://www.emerald.com/insight/content/doi/10.1108/JIDT-10-2023-0025/full/pdf

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