The Image of Presidential Candidates in the United States (2008-2020): An Analysis of Frames in Political Introduction Spots

The Image of Presidential Candidates in the United States (2008-2020): An Analysis of Frames in Political Introduction Spots

This study analyzes presidential campaign presentation spots from 2008 to 2020 in the United States, focusing on candidates Barack Obama, Donald Trump, Joe Biden, John McCain, Mitt Romney, and Hillary Clinton. It examines how these candidates adapt their messaging strategies in response to socio-ec...

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Bibliographic Details
Main Author:	Alicia Esther González Lira
Format:	Article
Language:	Spanish
Published:	Asociación Latinoamericana de Investigadores en Campañas Electorales 2025-04-01
Series:	Más Poder Local
Subjects:	political spot presidential candidates communication frames sound framing voter engagement
Online Access:	https://www.maspoderlocal.com/index.php/mpl/article/view/274
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