The Image of Presidential Candidates in the United States (2008-2020): An Analysis of Frames in Political Introduction Spots
This study analyzes presidential campaign presentation spots from 2008 to 2020 in the United States, focusing on candidates Barack Obama, Donald Trump, Joe Biden, John McCain, Mitt Romney, and Hillary Clinton. It examines how these candidates adapt their messaging strategies in response to socio-ec...
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| Main Author: | |
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| Format: | Article |
| Language: | Spanish |
| Published: |
Asociación Latinoamericana de Investigadores en Campañas Electorales
2025-04-01
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| Series: | Más Poder Local |
| Subjects: | |
| Online Access: | https://www.maspoderlocal.com/index.php/mpl/article/view/274 |
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