The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor

The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor

This study investigates, from a cognitive perspective, the effectiveness of metaphor use in the communication of tourism print advertising-related messages (visual images). The researcher examines how the use of metaphorical language generates an effective visual image based on Lakoff and Johnson�...

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Bibliographic Details
Main Author: Jawad El Bakri
Format: Article
Language:English
Published: Faculty of Cultural Sciences, Universitas Mulawarman 2024-08-01
Series:CaLLs: Journal of Culture, Arts, Literature, and Linguistics
Online Access:https://e-journals.unmul.ac.id/index.php/CALLS/article/view/15468
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