The Power of Metaphor in the Representation of Mental Images in the Language of Tourism Print Advertising: Lakoff and Johnson’s Model of Conceptual Metaphor
This study investigates, from a cognitive perspective, the effectiveness of metaphor use in the communication of tourism print advertising-related messages (visual images). The researcher examines how the use of metaphorical language generates an effective visual image based on Lakoff and Johnson�...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Faculty of Cultural Sciences, Universitas Mulawarman
2024-08-01
|
| Series: | CaLLs: Journal of Culture, Arts, Literature, and Linguistics |
| Online Access: | https://e-journals.unmul.ac.id/index.php/CALLS/article/view/15468 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|