Hermeneutical Analysis of Value Propositions in Organizations

ObjectiveA Value Proposition is a clear, persuasive, and valid expression of the experience that a customer can receive from services or products and is associated with the idea of what specifically a business can offer to its customers and why the customer chooses a particular company and its produ...

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Bibliographic Details
Main Authors: Mojtaba Amiri, Razie Abdollahi
Format: Article
Language:fas
Published: University of Tehran 2024-09-01
Series:‫مدیریت بازرگانی
Subjects:
Online Access:https://jibm.ut.ac.ir/article_97354_ec1fe03b948bf4cf659a19a775aacf72.pdf
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