Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen

In the digital age, people are confronted with new emerging communicative practices. Doctors as a professional group are not spared from this. For some time now, doctor rating portals have been developing, which present doctors with a new situation of being rated by patients on the Internet. In add...

Full description

Saved in:
Bibliographic Details
Main Authors: Marcelina Kałasznik, Karolina Waliszewska
Format: Article
Language:deu
Published: Föreningen Tidskriften Moderna språk 2023-12-01
Series:Moderna Språk
Subjects:
Online Access:https://publicera.kb.se/mosp/article/view/16024
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1846139238762938368
author Marcelina Kałasznik
Karolina Waliszewska
author_facet Marcelina Kałasznik
Karolina Waliszewska
author_sort Marcelina Kałasznik
collection DOAJ
description In the digital age, people are confronted with new emerging communicative practices. Doctors as a professional group are not spared from this. For some time now, doctor rating portals have been developing, which present doctors with a new situation of being rated by patients on the Internet. In addition, the doctor rating portals encourage doctors to contact their patients online. With this in mind, our article focuses on negative reviews of gynaecologists that were published by patients on the jameda.de portal. The main goal is to answer the question of how doctors react to negative comments from patients that may threaten their image. The corpus of the study includes over 70 negative reviews and over 70 responses from physicians. That being said, the article characterizes medical reactions to negative evaluations and examines them from the perspective of speech act theory. We pay particular attention to the expressive speech acts REGRET, EXCUSE (ONESELF), THANK and WISH, which are remarkably frequent in the corpus. They serve to defuse the conflicting situation that has arisen as a result of negative evaluation and to save the doctor’s image despite negative evaluation.
format Article
id doaj-art-10d5cc875bf643e98c0d538a32d55bcb
institution Kabale University
issn 2000-3560
language deu
publishDate 2023-12-01
publisher Föreningen Tidskriften Moderna språk
record_format Article
series Moderna Språk
spelling doaj-art-10d5cc875bf643e98c0d538a32d55bcb2024-12-06T11:57:47ZdeuFöreningen Tidskriften Moderna språkModerna Språk2000-35602023-12-01117310.58221/mosp.v117i3.16024Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf ArztbewertungsportalenMarcelina Kałasznik0https://orcid.org/0000-0003-2713-5880Karolina Waliszewska1https://orcid.org/0000-0002-7578-3439University of WrocławAdam Mickiewicz University in Poznań In the digital age, people are confronted with new emerging communicative practices. Doctors as a professional group are not spared from this. For some time now, doctor rating portals have been developing, which present doctors with a new situation of being rated by patients on the Internet. In addition, the doctor rating portals encourage doctors to contact their patients online. With this in mind, our article focuses on negative reviews of gynaecologists that were published by patients on the jameda.de portal. The main goal is to answer the question of how doctors react to negative comments from patients that may threaten their image. The corpus of the study includes over 70 negative reviews and over 70 responses from physicians. That being said, the article characterizes medical reactions to negative evaluations and examines them from the perspective of speech act theory. We pay particular attention to the expressive speech acts REGRET, EXCUSE (ONESELF), THANK and WISH, which are remarkably frequent in the corpus. They serve to defuse the conflicting situation that has arisen as a result of negative evaluation and to save the doctor’s image despite negative evaluation. https://publicera.kb.se/mosp/article/view/16024doctor rating portalsnegative reviews of doctorsspeech act theoryfaceworkimagepoliteness
spellingShingle Marcelina Kałasznik
Karolina Waliszewska
Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen
Moderna Språk
doctor rating portals
negative reviews of doctors
speech act theory
facework
image
politeness
title Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen
title_full Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen
title_fullStr Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen
title_full_unstemmed Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen
title_short Höflichkeitsstrategien der Imagepflege von Ärztinnen und Ärzten – eine Analyse von ärztlichen Antworten auf negative Bewertungen auf Arztbewertungsportalen
title_sort hoflichkeitsstrategien der imagepflege von arztinnen und arzten eine analyse von arztlichen antworten auf negative bewertungen auf arztbewertungsportalen
topic doctor rating portals
negative reviews of doctors
speech act theory
facework
image
politeness
url https://publicera.kb.se/mosp/article/view/16024
work_keys_str_mv AT marcelinakałasznik hoflichkeitsstrategienderimagepflegevonarztinnenundarzteneineanalysevonarztlichenantwortenaufnegativebewertungenaufarztbewertungsportalen
AT karolinawaliszewska hoflichkeitsstrategienderimagepflegevonarztinnenundarzteneineanalysevonarztlichenantwortenaufnegativebewertungenaufarztbewertungsportalen