The impact of artificial intelligence on the economic productivity of enterprises

AI is transforming business processes through automation, big data analytics and supply chain optimisation, contributing to increased efficiency and competitive advantage in the global marketplace. The aim of this paper is to explore and systematise knowledge on the application of artificial intelli...

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Bibliographic Details
Main Authors: Šović Milena, Brkić Ivana
Format: Article
Language:srp
Published: University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia 2025-01-01
Series:Ekonomija: teorija i praksa
Subjects:
Online Access:https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2025/2217-54582502094Q.pdf
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