The mediating effect of perceived value on customer loyalty of BMT NU East Java

The mediating effect of perceived value on customer loyalty of BMT NU East Java

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Purpose – The purpose of this research is to analyze and examine the effect of Islamic marketing mix, service quality, and product quality on BMT customer loyalty, with perceived value as a mediating variable. Methodology – This study is a quantitative research with 200 samples of BMT NU East Java...

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Bibliographic Details
Main Authors: Mohamad Mondir, Siti Habibatur Rahma
Format: Article
Language:English
Published: Universitas Islam Indonesia 2024-03-01
Series:Review of Islamic Social Finance and Entrepreneurship
Subjects:
Islamic marketing mix
service quality
product quality
perceived value
consumer loyalty
microfinance
Online Access:https://103.220.113.119/RISFE/article/view/33194
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