The mediating effect of perceived value on customer loyalty of BMT NU East Java
Purpose – The purpose of this research is to analyze and examine the effect of Islamic marketing mix, service quality, and product quality on BMT customer loyalty, with perceived value as a mediating variable. Methodology – This study is a quantitative research with 200 samples of BMT NU East Java...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Islam Indonesia
2024-03-01
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| Series: | Review of Islamic Social Finance and Entrepreneurship |
| Subjects: | |
| Online Access: | https://103.220.113.119/RISFE/article/view/33194 |
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