The impact of social media discourse on financial performance of e-commerce companies listed on Borsa Istanbul

Abstract This research investigates how changes in public discourse on social media (particularly Twitter, now X) influence financial performance of companies listed on the e-commerce XTCRT index of Borsa Istanbul amid the COVID-19 pandemic. Utilising a unique 4-layer network structure, the study in...

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Bibliographic Details
Main Authors: Larissa M. Batrancea, Mehmet Ali Balcı, Ömer Akgüller, Anca Nichita
Format: Article
Language:English
Published: Springer Nature 2024-10-01
Series:Humanities & Social Sciences Communications
Online Access:https://doi.org/10.1057/s41599-024-03894-6
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