Omnichannel and Product Quality Attributes in Food E-Retail: A Choice Experiment on Consumer Purchases of Australian Beef in China

Omnichannel and Product Quality Attributes in Food E-Retail: A Choice Experiment on Consumer Purchases of Australian Beef in China

With the rise of omnichannel (OC) retailing in food e-retail, understanding how OC retailing and product quality attributes influence consumer purchasing behaviour and value perceptions is crucial for developing e-retail strategies and enhancing consumer services. This study examined their impacts o...

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Bibliographic Details
Main Authors: Yaochen Hou, Shoufeng Cao, Kim Bryceson, Phillip Currey, Asif Yaseen
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Foods
Subjects:
e-retail
omnichannel retailing
Australian beef
product attribute
consumer perception
purchase behaviour
Online Access:https://www.mdpi.com/2304-8158/14/10/1813
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