THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES
The aim of the study is to examine the role of toys in 10-14 age group consumers being affected by fast food products. For this purpose, menu images of Burger King with toys, which include gender-oriented Barbie and car toys, and without toys, and menu images of Mc Donald's with toys, which inc...
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| Format: | Article |
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Mehmet Akif Ersoy University
2020-12-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
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| Online Access: | https://dergipark.org.tr/en/download/article-file/1425835 |
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| _version_ | 1832584363366154240 |
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| author | Sabiha Kılıç Kübra Müge Çakaröz Leyla Bezgin Ediş |
| author_facet | Sabiha Kılıç Kübra Müge Çakaröz Leyla Bezgin Ediş |
| author_sort | Sabiha Kılıç |
| collection | DOAJ |
| description | The aim of the study is to examine the role of toys in 10-14 age group consumers being affected by fast food products. For this purpose, menu images of Burger King with toys, which include gender-oriented Barbie and car toys, and without toys, and menu images of Mc Donald's with toys, which include McDonalds' unisex toy, and without toys, were used. It was analyzed whether there is a difference between the effects of the menus with and without toys according to the gender and fast food consumption habits of the consumers in the 10-14 age group participating in the experiment. Galvanic Skin Response and Eye Tracking devices, which are neuro imaging techniques, were used in the study. Participants were shown a 38-second video consisting of Burger King and McDonalds' menu images with and without toys, and numerical data at the level of seconds and kiloohms (kohm) were obtained. Wilcoxon Sign Test was used to analyze the data. As a result of the analysis, it was determined that the participants were affected by the menus with and without toys according to their gender and fast-food liking. It was determined that there was no difference in the level of being affected by the toy and non-toy menus according to the fast-food consumption frequency and menu preferences of the participant |
| format | Article |
| id | doaj-art-10246051227e41329aa71fc375e93b27 |
| institution | Kabale University |
| issn | 2149-1658 |
| language | English |
| publishDate | 2020-12-01 |
| publisher | Mehmet Akif Ersoy University |
| record_format | Article |
| series | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| spelling | doaj-art-10246051227e41329aa71fc375e93b272025-01-27T14:09:14ZengMehmet Akif Ersoy UniversityMehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi2149-16582020-12-017Özel Sayı-Special Issue1142115910.30798/makuiibf.834397273THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCESSabiha Kılıç0https://orcid.org/0000-0002-0906-4567Kübra Müge Çakaröz1https://orcid.org/0000-0003-1272-5722Leyla Bezgin Ediş2https://orcid.org/0000-0002-5667-9791HİTİT ÜNİVERSİTESİHİTİT ÜNİVERSİTESİHİTİT ÜNİVERSİTESİThe aim of the study is to examine the role of toys in 10-14 age group consumers being affected by fast food products. For this purpose, menu images of Burger King with toys, which include gender-oriented Barbie and car toys, and without toys, and menu images of Mc Donald's with toys, which include McDonalds' unisex toy, and without toys, were used. It was analyzed whether there is a difference between the effects of the menus with and without toys according to the gender and fast food consumption habits of the consumers in the 10-14 age group participating in the experiment. Galvanic Skin Response and Eye Tracking devices, which are neuro imaging techniques, were used in the study. Participants were shown a 38-second video consisting of Burger King and McDonalds' menu images with and without toys, and numerical data at the level of seconds and kiloohms (kohm) were obtained. Wilcoxon Sign Test was used to analyze the data. As a result of the analysis, it was determined that the participants were affected by the menus with and without toys according to their gender and fast-food liking. It was determined that there was no difference in the level of being affected by the toy and non-toy menus according to the fast-food consumption frequency and menu preferences of the participanthttps://dergipark.org.tr/en/download/article-file/1425835fast-food ürünlerigalvanik deri tepkisigöz i̇zlemeoyuncaklı menüfast-food productsgalvanic skin responseeye trackingmenu with toys |
| spellingShingle | Sabiha Kılıç Kübra Müge Çakaröz Leyla Bezgin Ediş THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi fast-food ürünleri galvanik deri tepkisi göz i̇zleme oyuncaklı menü fast-food products galvanic skin response eye tracking menu with toys |
| title | THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES |
| title_full | THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES |
| title_fullStr | THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES |
| title_full_unstemmed | THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES |
| title_short | THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES |
| title_sort | effect of toys on fast food product preferences |
| topic | fast-food ürünleri galvanik deri tepkisi göz i̇zleme oyuncaklı menü fast-food products galvanic skin response eye tracking menu with toys |
| url | https://dergipark.org.tr/en/download/article-file/1425835 |
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