THE EFFECT OF TOYS ON FAST-FOOD PRODUCT PREFERENCES
The aim of the study is to examine the role of toys in 10-14 age group consumers being affected by fast food products. For this purpose, menu images of Burger King with toys, which include gender-oriented Barbie and car toys, and without toys, and menu images of Mc Donald's with toys, which inc...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Mehmet Akif Ersoy University
2020-12-01
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| Series: | Mehmet Akif Ersoy Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/en/download/article-file/1425835 |
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