Sénéchal, S., Georges, L., & Pernin, J. L. Profit and non-profit brand alliances: The pertinence of fair co-branding. LLC "CPC "Business Perspectives".
Chicago Style (17th ed.) CitationSénéchal, Sylvain, Laurent Georges, and Jean Louis Pernin. Profit and Non-profit Brand Alliances: The Pertinence of Fair Co-branding. LLC "CPC "Business Perspectives".
MLA (9th ed.) CitationSénéchal, Sylvain, et al. Profit and Non-profit Brand Alliances: The Pertinence of Fair Co-branding. LLC "CPC "Business Perspectives".
Warning: These citations may not always be 100% accurate.