Profit and non-profit brand alliances: the pertinence of fair co-branding
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2013-07-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5282/im_en_2013_02_Pernin.pdf |
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