Angular vs. circular: the role of shapes on food packaging graphics in purchase intentions, perceived healthiness, and self-construal

Angular vs. circular: the role of shapes on food packaging graphics in purchase intentions, perceived healthiness, and self-construal

IntroductionThis study investigates the effect of shapes in food packaging graphics (SFPG) on consumer purchase intentions. While prior research has primarily focused on cross-modal associations between SFPG and other sensory modalities (e.g., taste, smell), the direct influence of SFPG on purchase...

Full description

Saved in:
Bibliographic Details
Main Authors: Shichang Liang, Yizheng Zhou, Qiuju Qin, Xiaochuan Zhang, Junrong Li, Tingting Zhang, Jingyi Li, Miao Zhu
Format: Article
Language:English
Published: Frontiers Media S.A. 2025-07-01
Series:Frontiers in Sustainable Food Systems
Subjects:
food
shapes
perceived healthiness
self-construal
packaging design
Online Access:https://www.frontiersin.org/articles/10.3389/fsufs.2025.1512655/full
Tags: Add Tag
No Tags, Be the first to tag this record!

Internet

https://www.frontiersin.org/articles/10.3389/fsufs.2025.1512655/full

Similar Items