Human-Centred Design Meets AI-Driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris–Trump Presidential Campaigns

Human-Centred Design Meets AI-Driven Algorithms: Comparative Analysis of Political Campaign Branding in the Harris–Trump Presidential Campaigns

This study compared the efficacy of AI neuroscience tools versus traditional design methods in enhancing viewer engagement with political campaign materials from the Harris–Trump presidential campaigns. Utilising a mixed-methods approach, we integrated quantitative analysis employing AI’s eye-tracki...

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Bibliographic Details
Main Authors: Hedda Martina Šola, Fayyaz Hussain Qureshi, Sarwar Khawaja
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Informatics
Subjects:
neuromarketing
AI eye-tracking
predict
CoPilot
neurodesign
predicting human behaviour
Online Access:https://www.mdpi.com/2227-9709/12/1/30
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