Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo
This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2020-05-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/8285 |
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| author | Edvin Zhllima Drini Imami NJazi Bytyqi Maurizio Canavari Elvina Merkaj Catherine Chan |
| author_facet | Edvin Zhllima Drini Imami NJazi Bytyqi Maurizio Canavari Elvina Merkaj Catherine Chan |
| author_sort | Edvin Zhllima |
| collection | DOAJ |
| description | This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines.
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| format | Article |
| id | doaj-art-0f61d7135cb1473b8f3fee9f306cb928 |
| institution | Kabale University |
| issn | 2213-3968 2212-9774 |
| language | English |
| publishDate | 2020-05-01 |
| publisher | Firenze University Press |
| record_format | Article |
| series | Wine Economics and Policy |
| spelling | doaj-art-0f61d7135cb1473b8f3fee9f306cb9282025-08-20T03:28:05ZengFirenze University PressWine Economics and Policy2213-39682212-97742020-05-019110.36253/web-8285Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of KosovoEdvin Zhllima0Drini Imami1NJazi Bytyqi2Maurizio Canavari3Elvina Merkaj4Catherine Chan5Agricultural University of Tirana and CERGE EI, AlbaniaAgricultural University of Tirana and CERGE EI, AlbaniaUniversity of Pristina, KosovoUniversity of Bologna, ItalyUniversità Politecnica delle Marche, ItalyUniversity of Hawai`i at Manoa, USAThis study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes rising rapidly since the last conflict, it is imperative to survey the changing demand for producers to compete in the domestic markets. Conjoint Choice Experiments were used to evaluate wine consumer preferences based on wine type (white vs. red), origin (domestic vs. imported), taste (sweet vs. dry) and price. Four distinct classes of consumers were identified. The top two important attributes in the choice of wine are the type and origin but preferences vary across groups – type of wine and origin appear far more important when compared to price, especially for the richest identified segment, whose consumers prefer more expensive wines. https://oaj.fupress.net/index.php/wep/article/view/8285consumer preferenceswineConjoint Choice Experimentlatent class choice modelKosovo |
| spellingShingle | Edvin Zhllima Drini Imami NJazi Bytyqi Maurizio Canavari Elvina Merkaj Catherine Chan Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo Wine Economics and Policy consumer preferences wine Conjoint Choice Experiment latent class choice model Kosovo |
| title | Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo |
| title_full | Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo |
| title_fullStr | Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo |
| title_full_unstemmed | Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo |
| title_short | Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo |
| title_sort | emerging consumer preference for wine attributes in a european transition country the case of kosovo |
| topic | consumer preferences wine Conjoint Choice Experiment latent class choice model Kosovo |
| url | https://oaj.fupress.net/index.php/wep/article/view/8285 |
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