Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo

This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes...

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Bibliographic Details
Main Authors: Edvin Zhllima, Drini Imami, NJazi Bytyqi, Maurizio Canavari, Elvina Merkaj, Catherine Chan
Format: Article
Language:English
Published: Firenze University Press 2020-05-01
Series:Wine Economics and Policy
Subjects:
Online Access:https://oaj.fupress.net/index.php/wep/article/view/8285
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