Emerging Consumer Preference for Wine Attributes in a European Transition Country – the Case of Kosovo
This study analyzes consumer preferences for wine in Prishtina, Kosovo – a transition country in the Balkans, which is making efforts to withstand to the competition pressure from the traditional neighboring wine producing countries. With the changes in life style and consumer behavior, and incomes...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Firenze University Press
2020-05-01
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| Series: | Wine Economics and Policy |
| Subjects: | |
| Online Access: | https://oaj.fupress.net/index.php/wep/article/view/8285 |
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