Evaluating Mobile Telecom Apps: An Integrated Fuzzy MCDM Model Using Marketing Mix
App-based marketing has been widely used in the telecommunications industry to both serve and draw in new customers. Typically, telecom providers must invest an amount of company resources to develop and maintain the operations mechanism of information technology platforms (e.g., mobile apps); there...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-01-01
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| Series: | Information |
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| Online Access: | https://www.mdpi.com/2078-2489/16/1/70 |
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