The Effectiveness of Alternative Marketing Strategies and Trust in Improving Purchase Decisions of Fashion Products on E-Commerce Platform
In the market, people exchange goods and services with one another to satisfy their wants, including those related to fashion. The global fashion industry has changed due to the advances in information and communication technologies, especially in consumer purchasing patterns. Especially in consume...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Fakultas Ekonomi dan Bisnis Islam
2025-04-01
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| Series: | Mabsya |
| Subjects: | |
| Online Access: | https://ejournal.uinsaizu.ac.id/index.php/mabsya/article/view/13352 |
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