The Influence of Electronic Word-of-Mouth (eWOM) on Promoting Sustainable Tourism in Bangladesh

In this era of technology, electronic word-of-mouth (eWOM) is an influential factor that can impact tourists’ behavior and decision-making. This study is aimed at exploring the influence of eWOM on promoting sustainable tourism in Bangladesh. A mixed-method approach is used in the study, considering...

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Bibliographic Details
Main Authors: Mitanur Rahman, Md. Nasir Mia
Format: Article
Language:English
Published: Wiley 2025-01-01
Series:Human Behavior and Emerging Technologies
Online Access:http://dx.doi.org/10.1155/hbe2/6650724
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