Rodríguez-Ríos, A., & Lázaro-Pernias, P. Experimental comparative study between storytelling and storydoing in Facebook advertising. Universidad de Navarra.
Chicago Style (17th ed.) CitationRodríguez-Ríos, Antonio, and Patrícia Lázaro-Pernias. Experimental Comparative Study Between Storytelling and Storydoing in Facebook Advertising. Universidad de Navarra.
MLA (9th ed.) CitationRodríguez-Ríos, Antonio, and Patrícia Lázaro-Pernias. Experimental Comparative Study Between Storytelling and Storydoing in Facebook Advertising. Universidad de Navarra.
Warning: These citations may not always be 100% accurate.