Experimental comparative study between storytelling and storydoing in Facebook advertising
In 2015, the United Nations established a global framework to address the challenges concerning the economic, social and environmental development of the planet. In this context, brands align themselves with the Sustainable Development Goals (SDGs) to contribute to their well-being and to that of s...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad de Navarra
2025-05-01
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| Series: | Communication & Society (Formerly Comunicación y Sociedad) |
| Subjects: | |
| Online Access: | https://revistas.unav.edu/index.php/communication-and-society/article/view/51887 |
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