Young Emiratis’ uses and gratifications of mobile news and storytelling
This study examines the mobile news and storytelling consumption patterns of young Emiratis, employing the Uses and Gratifications Theory (UGT) to elucidate their motives and favored platforms. UGT asserts that individuals deliberately choose media to satisfy specific needs, emphasizing gratificatio...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-02-01
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| Series: | Frontiers in Communication |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomm.2025.1541747/full |
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