Promote citizen engagement with warnings ― an empirical examination of government social media accounts during public health crises

Abstract Background Effective warnings are important for preventing the spread of disease during the early stages of outbreaks. Social media serves as a valuable platform for disseminating warning messages. The success of warnings issued through government social media accounts (GSMAs) depends on ci...

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Bibliographic Details
Main Authors: Yanan Guo, Jida Liu, Chenxi Lian
Format: Article
Language:English
Published: BMC 2025-04-01
Series:BMC Public Health
Subjects:
Online Access:https://doi.org/10.1186/s12889-025-22760-x
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