Contemporary sports product and making a brand

The objective of this study represents the sports branding, while the main goal will be directional to explaining the contemporary sports product and making a brand. The main tasks of this study are, the first discussing the sports branding nowadays and newly created sports products as well as drawi...

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Bibliographic Details
Main Author: Stevo Popović
Format: Article
Language:English
Published: University of Novi Sad, Faculty of Sport and Physical Education 2017-06-01
Series:Exercise and Quality of Life
Subjects:
Online Access:https://www.eqoljournal.com/article/76
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